Eric Eikrem’s Blog

We need news, proper news, the results of professional investigative reporting. We need it now more than ever. Why? Due to the climate change and local, regional environmental destruction and global demographics, we have extremely turbulent times ahead. In fact, they have already started.

In this situation, the much reported decline of quality journalism is – to say the least – lamentable [fr1, fr2]. The so-called citizen journalism is no replacement for professional investigative reporting. But unlike the latter, professional journalists need to get paid. Maintaining and even expanding investigative reporting is possible, even with reduced sales of advertising space, but only if news media comes to grip with the new reality in terms of production, presentation and distribution. Read more

This book is good if you do not know much about social marketing. It focuses primarily on blogging and contains only limited information on other forms of social marketing. The author, Paul Gillin, shows how bloggers are influencing buying decisions. He uses a series of profiles and case-studies, but provides limited information on how to actually engage in social marketing. Still, it is a useful introduction if you are more or less clueless about social marketing in general and blogging in particular…

• Author: Paul Gillin
• Hardcover: 258 pages
• Publisher: Quill Driver Books (March 1, 2007)
• Language: English
• ISBN-10: 1884956653
• ISBN-13: 978-1884956652