For Entrepreneurs

Websites

Finance / funding:

European Portal for SMEs – This portal provides access to information on the whole spectrum of EU policies, legislation, programmes and initiatives relevant to Europe’s small and medium-sized enterprises.

Books

Marketing:

The New Influencers: A Marketer’s Guide to the New Social Media

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Advertising as Communication (Studies in Communication)

Ads to Icons: How Advertising Succeeds in a Multimedia Age

The Language of Advertising: Written Texts (Intertext)

Creative Advertising: Ideas and Techniques from the World’s Best Campaigns

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