Communicating Your Business Idea (1) – The Business Plan
The business plan has been treated in an endless number of publications. So why do I? Because I believe there is a lack of focus in a lot of what is written about business plans. The important things are often lost in the details. In fact, a business plan can be very brief.
I have seen compelling business plans in the form of a few PowerPoint slides, a couple of scribbled pages, and a brief video. What matters is having all the required ingredients (or a road map for getting them), not the exact form of communication. William A. Sahlman [1]
